In continuing with my post on the discussion board, this class has left a resounding message with me. That message is in order for Web 2.0 technologies to be implemented effectively in my organization, it must be aligned to our organizational goals / needs. If myorganization does not understand the reasoning (business intent) for using them, then they are useless to us and will most likely not be effectively or consistently.
As a result of me sharing this message with my colleagues, we are actually ready to evaluate our intelligence strategy for public communication about the H1N1 virus. We have some preliminary thoughts about how to passive and active monitoring and response to public thoughts, opinions, questions, etc. We are planning to further refine those thoughts so that we can then leverage Web 2.0 tools to support us.
I’m so excited about this short-term effort to demonstrate the power of Web 2.0 technology in my organization. I look forward to seeing what other opportunities arise as a result of this effort.
Personally, I plan to stay integrated into what is going on with Web 2.0. I’m sure I’ll be among the “bandwagoners” that jump on the next social networking phenomenon. I’m also excited about the other tools that I’ve learned about, such as Blogs and Wikis. I plan to continue learning about those tools!